Kaitlin PayneMarketing Strategist + Travel Enthusiast

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BIRTHDATE
10.04.1988
WORK
Senior Digital Strategist
PHONE NO
504.432.8687
EMAIL ADDRESS
kaitlinkpayne@gmail.com

A Little About Me

/Stay a While

Hi there! My name is Kaitlin, thanks for stoping by! I’m an advertising strategist living and loving in the beautiful city of New Orleans. My passion is meeting and working with clients to help them find solutions to solve business pain points, while identifying and implementing marketing solutions to increase their bottom line. When I’m not traveling to the corners of the world, you can find me riding horses or snuggled up in front of a good horror film with my husband Edward and pup Floyd.

Que sera, sera.

Spread love everywhere you go. Let no one ever come to you without leaving happier.

- Mother Teresa -

 

 

Professional Profile

/To sum things up

Innovative, results-driven Senior Digital Strategist with 6 years experience building and leading highly profitable and competitive marketing, advertising and communication campaigns. Enthusiastic digital marketing expert passionate about learning new technology and digital trends in order to evolve and adapt to an ever-changing industry landscape. Exceptional verbal and written communication skills, with a reputation for collaborating with clients and teams from varying backgrounds and industries. Motivated professional skilled in meeting deadlines by setting priorities in high-pressure, fast-paced environments. Unique ability to consolidate complex data into reports and presentations to ensure a meaningful format for clients to base key decisions.

MARKETING STRATEGY

Developing custom strategies for my clients makes me excited. Period. Seeing my clients succeed means I succeed, too.

PROJECT MANAGEMENT

Working at a creative agency unveiled my love for managing timelines and resources. This skillset has always satisfied my acute attention to detail, also known as OCD.

ANALYTICS

Google Analytics is my friend, data is my best friend! I love to dive deep into website trends and recommend UI/UX improvements to further promote lead generation.

Statistics

7years of experience
2967cups of coffee
1pup called floyd
19countries visited

Work Experience

/The juicy details

Education
May 2012

BACHELOR OF SCIENCE IN MANAGEMENT (BSM), MARKETING AND LEGAL STUDIES IN BUSINESS

Tulane University A.B. Freeman School of Business, New Orleans, LA

ICADE, Universidad Pontificia Comillas Study Abroad Program, Madrid, Spain (2011)

Experience
2011 - 2012

RESEARCH ASSISTANT/ASSISTANT TO THE ASSISTANT DIRECTOR OF PROGRAMS

Tulane University Law School

Key player in the preparation of numerous inertia programs, including conducting nationwide firm outreach, legal research, scheduling, as well as organizing collateral.

INTERACTIVE PROJECT MANAGEMENT INTERN

PETERMAYER

  • Maintained and communicated project schedules, budgets and assets, in addition to ensuring thorough understanding by all parties of project requirements and deliverables.
  • Led a variety of projects on behalf of Zatarain’s, Sanderson Farms and Sazerac; generated email blasts and managed digital display and print components.
  • Delivered significant improvements in the agency’s operations by partnering with discipline leads to evaluate systems and formulate recommendations to optimize the efficiency of all efforts.

2012
2012 - 2014

INTERACTIVE ASSOCIATE PROJECT MANAGER

PETERMAYER, New Orleans

  • Hired upon completion of a three-month internship due to exceeding performance goals and expectations.
  • Led the lifecycle of numerous integrated projects, ensuring project goals & objectives were achieved while resolving risk.
  • Orchestrated the development of 8,000+ advertisements for print, direct mail, outdoor, radio, email and broadcast for the Fortune 500 Company, CenturyLink.
  • Partnered with CenturyLink’s media buying agency to deliver 300+ ads per month, improving the process through the development and implementation of a SharePoint-based system. Successfully decreased incorrect and late file delivery by reducing fees from $500 per month to $150 every three months.
  • Cultivated open communication among an interdisciplinary team of 70 employees to promote creative collaboration for the development of advertising plans and products.

ACCOUNT ASSOCIATE

NOLA Media Group, New Orleans

  • Acted as the liaison between Account Management and third-party Advance Digital fulfillment teams and nationally recognized media vendors to fulfill campaigns. Verified setup of static, responsive rich media and pre-roll campaigns on NOLA.com and network affiliate websites on behalf of 20+ clients spending $10k+ monthly.
  • Developed social media content calendars for 10+ clients ensuring messaging and tone were aligned with company brand standards. Analyzed performance metrics and assisted in translating findings into actionable insights to drive social media strategy refinement. Increased page likes by 14% for East Jefferson General Hospital over a six-month period.
  • Spearheaded the first LinkedIn B2C and B2B display campaigns. Created internal process documentation and presented process rollout to a group of twenty peers and superiors; served as the point-of-contact between NOLA Media Group and LinkedIn.

2014 - 2016
2015 - 2016

CO-FOUNDER

DreamStarter

  • Built a web platform that connected people with resources such as workbooks, mp4s and one-on-one expert coaching to achieve their personal, professional and financial goals in life.
  • Participated in Idea Village’s three-month DIGITALMEDIAx incubator program; pitched business model for funding to an audience of industry leaders, entrepreneurs, investors and media.
  • Featured in several NOLA.com articles that gave readers insight into entrepreneurialism in New Orleans. Read more here: http://bit.ly/2jjZ2MK

ACCOUNT MANAGER

NOLA Media Group, New Orleans

  • Promoted from Account Associate role due to exceeding performance goals and expectations.
  • Manage $500,000+ in digital advertising including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Development, Email Marketing, Sponsor Content, Geo Fencing and Behavioral/Contextual Impression Targeting and Social Media campaigns across Healthcare, Automotive and Retail verticals.
  • Act as the main point-of-contact in all post-sale campaign discussions with clients, including creative collaboration, campaign implementation, on-going campaign optimization, retention and upselling efforts.
  • Utilize Google AdWords research to build hyper-targeted SEM campaigns across Google and Yahoo/Bing. Translate findings into client-friendly reporting to demonstrate lead generation, ROI and legitimize digital spend in coordination with Google Analytics. Meet with clients regularly to review performance.
  • Delegate tasks to a team of Account Associates and work with new hires to train on processes and systems.

2016 - 2017
2017 - PRESENT

SENIOR DIGITAL STRATEGIST

NOLA Media Group, New Orleans

  • Promoted after successfully orchestrating strategy over a period of six months resulting in a total of $750,000+ in proposed yearly budgets. Successfully assisted in securing $200,000+ of new business, yielding a closing rate of 37%.
  • Assisted in increasing revenue YOY for a team of Account Executives by +164% in Q1 2019.
  • Provide a robust suite of marketing solutions to a portfolio of 50+ clients spending $5 million annually from Southeast Louisiana to the Mississippi Gulf Coast in varying industries, including, but not limited to medical, retail, automotive, recruitment, casino/gaming and real estate.
  • Work closely with clients to understand company goals, shortcomings and key performance indicators. Conduct detailed research fueled by keyword search volume and target market behavior profiles to drive custom strategies conducive to achieving business objectives. Work with a team of Account Executives to obtain new business through the development of proposals that effectively communicate deliverables, flighting and budget.
  • Implement in-depth website conversion tracking via Google Tag Manager to record online lead generation and e-commerce transactions. Leverage channel traffic and goal completion performance in Google Analytics to prove advertising ROI, influence campaign optimization, uncover future revenue streams and make informed business recommendations.
  • Increased e-commerce revenue YOY for a well-known, multi-location furniture store by +14.14% and increased website sessions by +85.46% through execution of a comprehensive marketing approach utilizing high-intent PPC advertising, targeted display and video pre-roll.

End

Skills

90%Search Engine Marketing
95%Campaign Strategy
80%Data Analysis
85%Google Product Suite

Brands

/Clients I’ve worked with

testimonials

I have had the pleasure of working with Kaitlin on several accounts at Peter Mayer. As the Project Manager, she led the team’s project development in branding, website development, social media, and PR. She is always mindful of deliverable deadlines and adept at resource allocation and management. Kaitlin’s management skills, attention to detail, and work ethic will make her an asset to any team.
KATE SANDERS HENRY, SALES MANAGER AT NEW ORLEANS MAGAZINE
It is impressive to see the amount of work that Kaitlin takes from the beginning to end of the job cycle within a set timeframe. She handles high-volume, quick-turn print work and always does so with meticulous accuracy. Quantities standard to Kaitlin's typical workload require precise attention to detail and top notch organizational skills, both being areas in which she excels.

Additionally, Kaitlin also shows strength in process development. She recently lead the Project Management department in developing and documenting a set process for a proprietary web app used to deliver files to a media company. This was certainly not an easy feat!

AIMEE MILLER, PRODUCT MANAGER AT GE DIGITAL
Kaitlin's most vital role at the agency requires that she intelligently plan, thoughtfully track and correctly deliver a large quantity (60-100) print units for ongoing bi-weekly media campaigns. Her confident and calm nature, commitment to her projects and consistency are why she was trusted with this really important, but also really challenging, category of work.

In addition to her day-to-day project work, Kaitlin shows great initiative by regularly making suggestions for process improvement. For example, she volunteered to plan and lead daily and weekly status meetings.

Creating and building accurate project reports comes easy for Kaitlin. She is really organized and has the right mix of technical and analytical skills needed to build daily project workload, assignment and status reports for the entire client PM team. All the while, keeping up with her own high-volume of project assignments and deadlines.

Kaitlin has an obvious commitment to deliver accurate work on time every day. She is a valued member of my team.

JENNIFER ROCKVOAN, PMP DIGITAL PROJECT MANAGER
I've worked with Kaitlin for about a year handling multiple, complicated accounts. She is super organized and detail oriented. She takes her time to explain even the smallest tasks to decrease work errors and miscommunication. She is timely when following up on assignments and always double checks her work. She is accountable for her work and holds others to the same standards. She is a determined problem solver and critical thinker who is always able to provide multiple viewpoints in situations. She is a pleasure to work with and I would recommend her for any job as she continually proves herself to be responsible, reliable, and dedicated worker.
PAIGE PEVLOR, ACCOUNT MANAGER AT SEARCH INFLUENCE

Touristique

/To travel is to possess the world

Travel
May 15

India

The time we went to India.

Read More

Thailand

The time we went to Thailand.

Read More

Nov 28
End

Contact

/Let’s chat